How Important is Retail Packaging in e-Commerce?

Today we’re going to be looking at how important retail packaging is in e-commerce and what the advantages are. We’ve noticed an increase in businesses coming to us with queries regarding packaging solutions, especially e-commerce packaging, and in our opinion we believe it’s as important to your business as the products they’ll contain.

E-commerce packaging offers some great solutions in terms of size, colour and design. It’s important to consider the impact on your customer, and it’s something not to be taken for granted.

Quality Counts

Any packaging that’s damaged or poorly put together has the potential to look unprofessional and lose your customers. After you’ve spent so much time and effort on promoting your brand, your company, all that time spent creating a really unique and original website, and at the end of the day you let your company down by using poor, low quality packaging. Your packaging shouldn’t be an afterthought; it should be a priority.

Statistics Don't Lie

Statistics suggest that many people who are on the receiving end of bad packaging are likely to want to return the product, so it’s worth taking this into consideration when you’re putting your packaging together.

Graphics Can Make Difference

Don’t undervalue the impact of good quality graphic design. If your packaging is well received and it gets people talking then that’s good. It’s especially good if it gets as much attention as what’s inside.

Get Those Repeat Purchases and Recommendations

Good packaging offers you the opportunity to send promotional messages with your packaging, strengthening the image of your brand, and then helping you to get repeat purchases and recommendations. It’s definitely worth the investment from your point of view, as your initial investment will pay dividends in the long-run, in terms of customer return and new customers via recommendations.

Good Packaging Equals a Good Business

Think of the beauty box phenomenon, whichever business it is, having your beauty box arrive in the post and unwrapping its contents from luxuriously designed packaging is every bit as much fun as the products themselves. The packaging is part of the deal, the carefully designed cardboard box, the coloured tissue or drawstring bag, all of it matters, and you have to make the effort.

The Best Businesses Have Quality Packaging

Some of the best and most successful businesses today are famous for the quality and design of their packaging, even if it’s plainer than others. Think Amazon, Lyle & Scott, or Glossy Box. If you’re passionate about your packaging, you’ll be rewarded with a thriving business.

KWP Quality Retail Packaging For e-Commerce

We’re experts when it comes to packaging and e-commerce retail packaging is a particular skill we’ve perfected over the years. Help your business thrive by making sure every little detail is dealt with, start with the packaging and make sure it counts.

By creating a high quality packaging, you in turn, create a really enjoyable experience for the buyer at the other end. Get in touch with us today and let’s plan your e-commerce retail packaging where one of our professional team will be happy to help.