How to Package Your Products

Your products are your livelihood and it is therefore important how they are presented to your paying customers. They won’t buy again if the product they’ve ordered online arrives in bits, broken or in tatters.

It’s a tough thing to get right but once there’s harmony between what’s on the inside and on the outside, you have something special, something that will pay dividends in the long-run. There are certain height and weight restrictions when posting your items, so these are things which require careful thought and consideration if you are shipping your products to customer’s homes or overseas even.

Sturdy Packing Is Essential

As you can imagine your packages are going to have to be sturdily packaged if they are to survive until they reach the doorstep. There are many scenarios to go through before they get delivered. They will have to go through a conveyor belt for one thing, and then that will produce all kinds of different vibrations, loosening of soft material, compression and stacking in a haphazard way. There’s also temperature changes to contend with.

Protect Your Products

Not all packaging will win an award for aesthetics, but their packaging protects the products within beautifully. What you can do is have inner packaging which is as aesthetically pleasing as you want it to be with your branding and colours, but have sturdier and less colourful packaging on the outside. It is far more important for your customers to get their delivery in one piece than it is to have it in fancy packaging. There is always the danger of mishandling your package too, someone somewhere will accidentally or carelessly drop it and if it’s packaged well, you’ll have less to worry about.

Fragility, Liquids and Transportation

Depending on what product you sell, you will need to consider fragility and isolation of liquids. If you have products which are considered fragile, and this could be anything from glass to porcelain, then you’ll need to think about the item moving around during transportation and keeping it fixed. The use of boxes within boxes is one solution as is the use of compartments. Liquids need to be packed separately to other products if they’re going in a box with more than one item, and even if they’re being packaged alone they’ll still need wrapped again to protect from spillages.

Remember that if you send your packages overseas, they may spend time in cargo and this can often change temperature, so if you have products which need to stay at one temperature consistently, sending them abroad is not a good idea. You’ll need the right paperwork for customs, so look into that carefully.

Kimberley Watson For Better Packaging and Superior Processes

As you can see, packaging is an important part of your products lifespan, especially if you’re going to be delivering it direct to your customers doorstep, or even overseas. If you’re interested in learning more about how your organisation can benefit from better processes with your packaging, we’re here to help. We can give you a free packaging review that’s both thorough and concise. Get in touch today and we can arrange a time that is convenient to you.