Seasonal packaging can be a really unique way of engaging with your customers. It’s a useful promotional tool which can help you stay competitive with other brands and help you to be part of a conversation when customers need to discuss their packaging.
Will Seasonal Packaging Work For You?
Perhaps you’re wondering whether it’s worth using seasonal packing, should you try it? Well that ultimately depends on your type of business, if it’s business to business then perhaps this won’t work so well for you, however, if you are a business to customer company, then it may be far more useful for you to try it out. If you supply products to customers such as bakery products, or makeup, toiletries, cakes etc., then seasonal packaging is a really good idea.
What Seasonal Celebrations?
When to use seasonal packing seems pretty obvious when you think about it, it follows the seasons, however it’s not quite as simple as that as there are minor and major events. In the UK we’ve got Christmas, Easter, Halloween, Valentine’s Day and summer festival season. You’ve also got holidays in-between which are specific to which country you’re in, such as Bonfire night, Royal Celebrations and sporting events, such as the Olympics or the World Cup.
Which Seasonal Celebrations Work For You?
Depending on what type of business you run, you may find that some celebrations in the unfolding seasons are better suited than others. It could be a case of sitting down and deciding which ones you should capitalise on the most. If you sell perfume or chocolates, then St Valentine’s Day is going to be a big deal. If you’re sports related business, then you’re going to want to take more advantage of the sporting events in the seasonal calendar.
Plan Well in Advance
If you’re doing this for the first time, then you need to plan well in advance so you’re not caught out. You need enough time to plan, test, design and print off potential designs. If you go to a packaging supplier to help brand your packaging with your seasonal branding, then it’s going to take anything from a month to 2 months to complete. You also need to factor in any problems, queries or complications with your initial designs.
How can you make it last that bit longer?
Seasonal packing can be a bit dated, so think of how you can extend its sell by date, so it doesn’t look tired and out of season too soon. If you were to focus on the winter season instead of say, bonfire night or Christmas, or Halloween even, then perhaps your stock would have a longer lifespan on the shelves, if that’s where your products go.
Your packaging could also be a collectable item which your customers will want to keep, you could create something slightly different each year at the same time, and your customers may want to keep each one as a collector’s item.
Advertising to Support Your Seasonal Promotions
You can also create an advertising campaign to go alongside it and really help promote your product, using social media to help launch it. You can also create products that match your seasonal packing, matching your products to the season you’re promoting. Perhaps it could be Christmas or Easter, where your product has festive designs which match either season.
Talk Through Your Ideas With Kimberley Watson Packaging
If you’re struggling for ideas for seasonal packaging, then why not get in touch with us here at Kimberley Watson Packaging, we have an excellent design team and we can help you come up with some great ideas to promote your products or services.