What's not to love about shelf ready packaging? It’s on the shelf where it can be seen by hundreds of customers, it’s practical and cost effective for the retailer, and it can have a real impact on your sales. If you’re not yet convinced of the advantages of shelf ready packaging, then read on and find out how you can improve sales for your business by changing how your products are seen.
What is Shelf-Ready Packaging?
In short, shelf-ready packaging serves two purposes: to transfer your packaging safely, and to display it in a prominent place where it can be seen. It’s designed specifically to catch the eye of a potential customer and reduces time needed by staff to create eye-catching displays. If it’s been designed well, the packaging does all the work for you with eye-catching logos and cleverly used graphics, so your product has all the marketing help it needs to sell itself.
Shelf-Ready Packaging Stands Out
If you have a well thought through design for your products, then shelf ready packing can do all your marketing for you. Better product visibility means that you have the potential to make more sales. The products can be displayed where they can be seen and looked at up close by customers, and the box can be torn open by staff quickly and placed on the shelf without the need for knives or scissors. It’s that simple.
Sustainability and Keeping it Upright
You need to make sure your shelf ready packaging is strong enough to hold what it contains and can remain upright. Shelf-ready packaging is usually used once and then when its empty – thrown away. However, if you care about the environment, you’ll want to make sure that it’s sustainable, corrugated cardboard is probably the most recyclable, so this something worth considering.
Shelf-Ready Packaging Will Help You Improve Your Sales
What shelf-ready packaging can do for you is not only place your products where they’ll be seen, but also provide a safe and secure area for them to sit. Add to that a sustainable way to recycle the packaging after it’s been used, and you’ll see why it’s such a great idea.
KWP - For All Your Shelf-Ready Packaging Needs
If you think you’d like to go ahead with shelf-ready packaging get in touch. Perhaps you want to try it for the first time, or you have a new product you want to put on the market. You may have your own ideas which you can bring to the table and we’ll work with your designs, on the other hand perhaps you’re out of ideas, and need a little help. We’d love to work with you on your packaging needs, give us a call and we’ll take it from there.