A lot of e-commerce businesses think that their job is done once an order has been shipped. In truth, there is lots more that they can do to influence customers to purchase again in the future. With the right cardboard packaging, you can help build upon the positive impression of your company which led your customer to buy from you in the first place, and turn a one-time transaction into repeat business from a loyal customer.
Here’s why you need to pay attention to the quality of your cardboard packaging.
Damaged Packaging Damages You
You just have to remember the large discounts that supermarkets give on products whose boxes or packaging have been torn or damaged to see that people are less likely to buy goods that aren’t in perfect condition. Even if the product inside is perfectly fine, the condition of the packaging speaks volumes. Customers can’t help but jump to the conclusion that what they are getting inside is of low quality.
So your e-commerce packaging has to be sturdy enough to withstand damage during transit. It’s not just that one sale that is at risk from damaged packaging, either. Your packaging reflects upon your brand, so if customers see damaged or low quality cardboard packaging, they are likely to form a low opinion of the entire company.
Quality Packaging Makes Every Order Feel Like a Gift
Your customer can feel like they are getting a present through the post when it is beautifully packaged using quality materials. Packaging helps to create excitement ahead of the final reveal of the product your customer has ordered, which makes the entire experience of dealing with your company even more enjoyable.
Your Cardboard Packaging Could Gain Wide Exposure
People often like to use social media to share their excitement over an item they have just received, or brag about their purchases. This means photos of your product and its cardboard packaging could be shared to Twitter, Facebook, Instagram, and many other social platforms. Your e-commerce packaging could be seen by a lot of people other than postal workers and your customer.
It is worth making the extra effort so that other people who might see your cardboard packaging are impressed by its quality and design. Remember that people sharing details of their purchases online counts as word-of-mouth marketing, which is still considered one of the best ways, if not the best way, of generating new business.