Today we’re talking about the importance of bespoke packaging and why it makes such a difference to both your branding and business and help with sales. Your products rely on packaging to keep them safe, protect them from damage during delivery and for storage purposes. They also help with brand message, and convey to people what your product is about and what it is.
Spending Time On The Style and Design Is Crucial
Therefore, it isn’t a simple case of placing your products in a plain brown box, it also includes the process of choosing the right colour combination, style and design. It’s important you choose something that matches the rest of your business and speaks for your brand and product. The design of your product can affect a buyer’s decision to purchase, so naturally it’s a very important part of the process to get right.
Poor Packaging Results In Poor Sales
It’s not as simple as believing that your product will simply sell itself because it’s that good. People browse, move from one product to another, they scrutinise the packaging subconsciously and if they’re not attracted to it, move on to the next thing. A large percentage of new products are pulled from the shelf due to poor packaging, because they failed to attract any customers.
Aesthetics Really Matters
Bespoke packaging can really make or break your product, so it pays to pay attention to creating something that works. The aesthetics matters and because there are so many products already vying for the customer’s attention, and you have to make sure yours stands out. It doesn’t have to be loud and garish though, a simple yet minimalist look can be enough in the crazy world of over-busy products. What you need to do is consider the important aspects of your product and how you see the packaging representing that.
Choose Colours Wisely
Colours are important and are very often associated with a brand, bright colours are often used for children’s products, blue and white for healthy foods, and sometimes one particular colour with a brand. Choose one or more colour that you feel really fits your brand and product well and use it.
Great User Experience Means More Exposure
If the packaging is really interesting then users will often feature it on social media channels which means your products get even more exposure. You could also try making it a little interactive like some of the bigger brands, with hidden compartments, or easily removable lids that reveal an inner sanctum of goodies, make it an adventure. If opening your product is a great experience then customers are going to always associate that feeling with your product and brand. It’s about creating a great user experience and making it a positive one for those who’ve made a purchase.
The Environment Matters To Your Customers
People are becoming increasingly aware of the environmental impact packaging makes and because of this its having an impact on whether they buy from you or not. There is a high percentage of people who will always buy with recycling in mind, and if your product is packaged in materials that’s taken the environmental and social impact into consideration, the better for you and your business.
Finally, consider your audience, their demographic, age and interests. Think of your target audience, the kind of people who are going to be using your product. By doing that you’ll get far better results.
Kimberley Watson – The Very Best In Bespoke Packaging
If you’re looking for bespoke packaging that stands out for all the right reasons, then your first point of contact should be us here at Kimberley Watson Packaging. We can work with you to create something that speaks for you brand and your product. You may have some rough sketches of your own, and if so, we can print them for you, or one of our graphic designers can come up with something with you and make sure it meets the brief.
Get in touch today and we can help create powerful bespoke packaging that works for your product and business.