We’d like to talk to you today about packaging trends, that way you can stay ahead of the curve when it comes to your own packaging. In recent years, packaging has become pivotal in getting the attention of consumers and encouraging them to buy, so it’s important you get it right.
Personalise It
Put your stamp on your packaging and make sure people see your brand. Shoppers, especially buying food, are drawn to packaging that comes with something that catches their eye, something bright and beautifully designed. There are so many products to choose from out there, so your brand colours need to set your products apart from the rest. Consumers are fussier now than they’ve ever been, and they want products which are tailor made for them. You want to try and create emotions and an experience that will make people feel your product was made for them.
Lighter and More Flexible
People want more lightweight and flexible packaging, and from your point of view you want something that’s every bit as efficient but lower on costs. By flexible we mean not only lightweight, but something that easily changes shape and is still strong enough to hold your items. Flexible packaging could therefore be the future for almost all packaging, so keep an eye out for that.
Intelligent Packaging and Labelling
Why not use your packaging to share your information with consumers? It could be anything from specific information on your product to information about consumption or portion size if it’s food or beverages. People want to know about what they’re buying, and by providing such information you’ll be more likely to win over consumers and make them want to buy from you again. This information could come via cloud, and customers can scan it to find out more, it’s relatively new way of providing information to consumers and it’s something that could really take off.
Sustainable packaging
We’ve talked about sustainable packaging before and we firmly believe in protecting the environment with the packaging we provide. Consumers are becoming increasingly aware of the impact packaging has on the planet, and the media are giving the topic more exposure, so people are more aware of what’s at stake.
With this mind, sustainable packaging is going to be increasingly used as an option for packaging products, as global warming and the over use of landfill sites becomes a matter of great concern to consumers. This is about the kind of material you’re going to be using for your products, is it recyclable, can you destroy it easily, and is it reusable? It could be the difference between losing or keeping your customers.
Kimberley Watson Packaging – for the best in packaging needs throughout Scotland and the UK
We hope you enjoyed our post today on the different trends that will be coming your way over the coming year. If you’re interested in investing in sustainable packaging for your business, the final topic we covered above, then why not get in touch with us here at Kimberley Watson Packaging. Perhaps you’re interested in some of the other topics we covered above, we’re more than happy to discuss, so why not get in touch today?